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Asset Tracking Companies: How to Evaluate Vendors

A neutral framework for evaluating asset tracking companies—security, coverage, hardware, and hidden risks.

Asset Tracking Companies: How to Evaluate Vendors

Key Benefits

Vendor evaluation checklist

Security and compliance questions

Coverage and accuracy pitfalls

Hardware certification basics

Asset Tracking Companies: How to Evaluate Vendors

Choosing an asset tracking company is less about features and more about reliability, coverage, and long-term costs. Use this framework to compare vendors without getting locked in.

The Evaluation Checklist

  • Coverage proof: Ask for real-site coverage tests, not generic maps.
  • Hardware reliability: Know battery life at your update interval.
  • Security posture: Look for formal security programs and clear policies.
  • Data ownership: Ensure exports and API access are available.
  • Contract terms: Watch for auto-renewals and termination penalties.

Gotchas You Should Build Around

  • GPS limitations: Signal blockage in buildings and metal enclosures affects accuracy.
  • Certification gaps: RF devices should be properly authorized before deployment.
  • Security maturity: Verify the vendor follows recognized security standards.

When AirPinpoint Is the Better Fit

If you primarily need location for trailers, tools, and jobsite gear, AirPinpoint is often the most cost-effective choice. Use full telematics only where advanced vehicle features are required.

Why AirPinpoint Is Different

AirPinpoint is built for non-powered assets and mixed fleets. We combine the Apple Find My network with asset workflows so you get wide coverage, long battery life, and recovery visibility without turning every trailer or tool into a subscription.

Our 12-Month Minimum (Because We Know It Works)

We require a 12-month minimum. The product is purpose-built, the rollout is fast, and the outcomes are clear. If you want short-term trials, most teams start with a small pilot scope inside the 12-month plan.

How Our Technology Works

AirPinpoint uses Apple AirTags via the FindMy network to provide reliable asset tracking without the need for cellular connections.Learn more about how AirTags work →

AirPinpoint Tracking Device

Bluetooth Low Energy

Uses minimal power while maintaining reliable connections to nearby devices in the network.

Long Battery Life

Designed for up to 7+ years of battery life, making it ideal for long-term asset tracking.

Apple FindMy Network

Leverages a vast network of billions of connected Apple devices to locate your assets anywhere.

Precision Location

Get accurate location data and movement history for all your tracked assets.

"We avoided a bad contract by forcing vendors to show coverage tests and export options."

Frequently Asked Questions

Ready to start tracking your assets?

Get started today with AirPinpoint's advanced tracking solution and never lose track of your valuable assets again.

Feature
Our SolutionOur Solution
Geotab GO
Rooster Tag
LandAirSea 54
Samsara Asset Tag
Samsara GPS Tracker
Size31x31 mm111x71x29.5 mm50.8 mm x 19.1 mm~57.8x24 mm~63.5x25.4 mm~108x86x25 mm
Battery Life3-7+ years (live tracking)3 years (1 update/day), 2 weeks (live)Up to 5 years1-3 weeks4 years3 years (2 updates per day), 2 weeks (live)
TechnologyAirTagGPSBluetoothGPSBluetoothGPS (not live)
CoverageWorldwideWorldwideUp to 0.5 miGlobalGateway-dependentWorldwide
DurabilityRugged, waterproofRuggedRuggedizedIP67 waterproofUltra ruggedIP67 waterproof
Gateway RequiredNoNoYesNoYesNo
* Comparison based on publicly available information as of 2/20/2026