AirTags vs InTouch GPS: The Brand No Longer Exists
The Core Problem with InTouch GPS
You cannot buy InTouch GPS in 2026. Type intouchgps.com into a browser and you land on a Zonar acquisition notice. The pricing page that once listed rates from $23.95 per vehicle per month now redirects to Zonar's quote form, which publishes no numbers at all. InTouch GPS was acquired by GPS Trackit in 2018 and absorbed into Zonar after the December 2024 merger, when GPS Trackit bought Zonar from Continental.
If you searched "AirTags vs InTouch GPS," you are comparing against a brand that no longer sells anything. This page covers what former InTouch customers actually paid, what the successor company costs and how it bills, and when AirTags with Airpinpoint are the better answer.
What Happened to InTouch GPS: The Timeline
| Date | Event | Source |
|---|---|---|
| 2018 | GPS Trackit acquires InTouch GPS, TSO Mobile, and Fleet Trax | PRNewswire |
| 2018 | NXT Capital provides $47.5M to finance the InTouch GPS acquisition | NXT Capital |
| Dec 2024 | GPS Trackit acquires Zonar Systems from Continental; combined company led by GPS Trackit CEO Charlie Kriete | Continental press release |
| 2025-2026 | intouchgps.com redirects to zonar.com; InTouch pricing page redirects to a quote form | Zonar acquisition page |
Two acquisitions in six years matters for a buyer. Your account rep, your platform, your rates, and your hardware terms are all decided by a company you did not originally sign up with. One InTouch customer of 6+ years reported on Sitejabber that when they called to activate devices, they were told their equipment had been "transferred to a different company" and they needed to buy new hardware.
InTouch GPS Actual Pricing: What Customers Report Paying
InTouch GPS published its rates while it operated independently. Its successor does not. Here is every verified number:
| Item | Amount | Status | Source |
|---|---|---|---|
| InTouch GPS fleet tracking | from $23.95/vehicle/month | Legacy published rate, no longer purchasable | ITQlick |
| InTouch GPS asset/trailer tracking | $12-20/device/month | Legacy reported rate | PriceComparisonAdvisor |
| GPS Trackit (parent) plans | $24.99-$39.99/vehicle/month reported; now custom quote | Current, quote-gated | Tech.co review |
| ELD compliance | Paid add-on, price undisclosed | Current | Tech.co review |
| Dashcams, asset tracking, temperature monitoring | Paid add-ons, price undisclosed | Current | Tech.co review |
| Hardware (Included Device Plan) | Bundled, but GPS Trackit owns it; must be returned on cancellation | Current | GPS Trackit rates page |
| Post-cancellation billing | 60 days of charges after cancellation, per multiple reviews | Current | Trustpilot, Capterra |
| Zonar pricing (new sales channel) | No published pricing; quote form only | Current | Zonar get-pricing |
The 60-day billing item deserves emphasis. Multiple GPS Trackit customers report being charged for 60 days after canceling. One Capterra reviewer described having their account shut off the day after cancellation while still owing the 60 days. GPS Trackit's public response acknowledged services "should not be shutting off" before the 60-day period ends. If you get a Zonar quote, get the cancellation billing terms in writing.
Airpinpoint Pricing (Published, No Quote Required)
| Cost Component | Amount |
|---|---|
| AirTag hardware | $29 per tag one-time ($24.75 each in 4-packs), you own it |
| Business plan | $11.99/device/month |
| Enterprise plan | $14.99/device/month |
| Contract | None |
| Cancellation billing | None. Stop paying, keep your AirTags. |
| Battery replacement | ~$1/year per tag (CR2032) |
| Installation | None. Attach and go. |
3-Year Cost Comparison
Using the verified legacy InTouch rate of $23.95/vehicle/month (current Zonar quotes may be higher; their parent's reported range runs to $39.99):
10 Vehicles
| InTouch GPS legacy rate | AirTags + Airpinpoint | |
|---|---|---|
| Hardware | Leased (returned on cancel) | 10 x $29 = $290 (owned) |
| Subscription, 36 months | 10 x $23.95 x 36 = $8,622 | 10 x $11.99 x 36 = $4,316 |
| Batteries | n/a | ~$30 |
| 3-year total | ~$8,622 | ~$4,636 |
Savings with Airpinpoint: ~$3,986 (46%).
25 Vehicles
| InTouch GPS legacy rate | AirTags + Airpinpoint | |
|---|---|---|
| Hardware | Leased | 25 x $29 = $725 (owned) |
| Subscription, 36 months | 25 x $23.95 x 36 = $21,555 | 25 x $11.99 x 36 = $10,791 |
| Batteries | n/a | ~$75 |
| 3-year total | ~$21,555 | ~$11,591 |
Savings with Airpinpoint: ~$9,964 (46%).
50 Mixed Assets (25 vehicles + 25 trailers/equipment)
At legacy rates, 25 vehicles ($23.95) plus 25 asset trackers (midpoint $15) cost roughly $35,055 over 3 years. The same 50 assets on Airpinpoint cost ~$23,182 ($1,450 in AirTags plus $21,582 in subscriptions plus ~$150 in batteries). Savings: ~$11,873 (34%). For fleets over 100 assets, contact us for volume pricing.
Feature Comparison
"InTouch GPS" below means the legacy product and its current Zonar/GPS Trackit successor.
| Feature | InTouch GPS (now Zonar) | AirTags + Airpinpoint |
|---|---|---|
| Can you still buy it under this brand? | No (quote via Zonar) | Yes |
| Published pricing | No (quote form) | Yes ($11.99/device/month) |
| Real-time GPS | Yes (4G/LTE, continuous) | No (passive Bluetooth) |
| Location update frequency | Seconds | Minutes to hours, varies by area |
| Geofencing | Yes (real-time alerts) | Yes (polygon geofences, delayed detection) |
| Location history | Yes | Yes |
| ELD compliance | Yes (paid add-on) | No |
| Dashcams | Yes (paid add-on) | No |
| Driver behavior monitoring | Yes | No |
| Temperature monitoring | Yes (paid add-on) | No |
| Unpowered asset tracking | Yes (legacy $12-20/device/month) | Yes ($11.99/month, ~1-year battery) |
| Indoor tracking | No (needs GPS + cellular signal) | Yes (Find My network, 2.5B+ Apple devices) |
| Hardware ownership | Leased on standard plan, returned on cancel | Owned ($29/tag) |
| Post-cancellation billing | 60 days reported by customers | None |
| Contract | Set during quote process | None |
| Installation | OBD-II plug or hardwire | None |
| API/webhooks | Limited | REST API and webhooks |
| Team access | Yes | Yes |
Where Zonar (InTouch GPS Today) Genuinely Wins
The successor platform is a real fleet telematics product, and for some fleets it is the correct purchase.
ELD compliance. Commercial vehicles subject to FMCSA hours-of-service rules need a compliant electronic logging device. AirTags cannot do this. Zonar and GPS Trackit both offer ELD as a paid add-on, and Zonar has deep roots in vocational and pupil transportation fleets, where it has operated since 2001.
Continuous real-time GPS. If dispatchers route vehicles on live positions, second-by-second cellular GPS is the right tool. AirTag updates depend on nearby Apple devices and arrive minutes apart at best.
Driver safety telemetry and dashcams. Harsh braking detection, speed alerts, and video are available as add-ons. These matter for fleets whose insurance pricing depends on monitored driving.
Hardware warranty. GPS Trackit warrants its OBD-II hardware for the life of the subscription, per Tech.co's review. Since you lease rather than own, failed units get replaced.
One honest note for budget shoppers: if published-price, no-contract cellular GPS is what drew you to InTouch in the first place, One Step GPS now occupies that exact position at $13.95/vehicle/month with a 100-day money-back guarantee. We compare it directly in AirTags vs One Step GPS.
What Customers Say
InTouch GPS always had a thin public review footprint. Its G2 profile shows a 5.0 rating from only 2 reviews, which is statistically meaningless. The more useful signal comes from Capterra reviews of InTouchGPS and of parent GPS Trackit:
- Easy deployment, low learning curve. Reviewers report rolling out 50+ units quickly and finding the interface simple. This is the consistent positive.
- Slow updates and downtime without credits. Multiple reviewers report laggy location updates and outages, with no service credits issued for downtime.
- Equipment transfer and activation friction. Customers report trouble activating devices after service transfers, including the Sitejabber reviewer told to repurchase hardware after 6 years as a customer.
- Cancellation billing. The 60-day post-cancellation charge is the most repeated complaint on the GPS Trackit side. GPS Trackit holds a 4.5/5 on Trustpilot across roughly 120+ reviews, but the negative reviews cluster heavily around billing and cancellation. That Trustpilot page itself now displays as "Zonar Reviews," another marker of the brand consolidation.
- No BBB rating. InTouch GPS, LLC has a BBB profile with no accreditation and no rating.
Which Tool for Which Job
Job sites and trailers. Trailers, generators, compressors, and tool cribs do not need second-by-second GPS. A $29 AirTag with a year-long battery and Airpinpoint's geofence alerts covers them at $11.99/month each, with no wiring and no hardware to return.
Regulated commercial vehicles. Trucks over 10,001 lbs that require ELD need a cellular telematics provider. Get a Zonar quote, but also quote One Step GPS and compare cancellation terms in writing.
Active dispatch fleets. Service operations routing on live ETAs need real-time GPS on those specific vehicles. Put cellular trackers on the dispatched vehicles and AirTags on everything else.
Theft recovery. An AirTag hides inside a trailer frame or tool housing and keeps reporting through the Find My network, including indoors and in covered yards where GPS units lose signal. Owned hardware also means a thief disabling your "leased" tracker never becomes a billing dispute.
Mixed fleets (most SMBs). The hybrid pattern wins: cellular GPS on the minority of vehicles that legally or operationally require it, AirTags with Airpinpoint on the majority of assets that just need a location. Fleets we work with typically cut total tracking spend 25-40% this way.
Our Recommendation
Stop evaluating InTouch GPS. It is not a product you can buy anymore. The website redirects, the published pricing is gone, and the team, terms, and platform are now Zonar's.
If you need ELD, dashcams, or live dispatch, get quotes from Zonar and One Step GPS. Before signing, confirm three things in writing: the cancellation notice period, whether you are billed after cancellation (GPS Trackit customers report 60 days), and whether you own or lease the hardware.
For everything that just needs a location, Airpinpoint is the cheaper, simpler choice: $29 one-time AirTags you own, $11.99/device/month published pricing, no contract, no quote process, no hardware returns. Polygon geofencing, location history, webhooks, REST API, and team access are included. At 25 devices over 3 years, you keep roughly $10,000 versus legacy InTouch rates.
Get started with Airpinpoint and put tracking on every asset you own this week, with pricing you can read before you talk to anyone.
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