AirTags vs GPS Trackit: Fleet Tracking Comparison 2025

Company Background: GPS Trackit + Zonar Merger

In December 2024, GPS Trackit merged with Zonar Systems, creating a combined fleet management company. The merger brought together:

• Zonar's strengths: Safety, compliance, and pupil-transportation expertise
• GPS Trackit's strengths: Modern, customer-first platform approach

In 2025, the combined entity launched Zonar Ignition, a new cloud platform for real-time fleet operations. Expect the GPS Trackit brand to eventually transition fully to Zonar.

For existing and prospective customers, this means potential changes to products, pricing, and support as the companies integrate.

Pricing Comparison

GPS Trackit Costs

Industry context: Fleet GPS tracking generally ranges from $16-63/vehicle/month depending on features. GPS Trackit falls in the mid-to-upper range with its full-feature platform.

AirTags + AirPinpoint Costs

50-Vehicle Fleet Comparison (3 Years)

GPS Trackit:

• Monthly fees: 50 × $40 × 36 = $72,000
• Hardware (if included): $0
• Total: ~$72,000+

AirTags + AirPinpoint:

• Hardware: 50 × $29 = $1,450
• Platform: $150 × 36 = $5,400
• Total: ~$6,850

Savings: Over $65,000 (90%+)

Customer Reviews: The Reality

GPS Trackit has mixed reviews across platforms. Here's what users actually report:

Positive Feedback

"Customer Service is always responsive and they work well to figure out solutions for any problems that may arise."

"GPS Trackit helps us to locate our technicians, and our dispatcher can quickly assign the closest techs to urgent jobs."

"The reporting and analytics tools were comprehensive, offering valuable insights into driver behavior, fuel efficiency, and route optimization."

Common Complaints

Mobile App Problems:

"GPS Trackit smartphone app is not very user friendly, and it doesn't update in real time."

Device Connectivity:

"The device usually connects again with time but it can be inconvenient when we need to find one of the trucks and it isn't showing online."

Camera Issues:

"For the next 3 years cameras were constantly not recording without giving me any notifications. You have to request one minute clips if there is an accident."

Software Regressions:

"A product that appears to get worse over time... the loss of Legacy Reports and how inferior the 'modern' reports are by comparison."

iPhone App After Updates:

• Having to log in each time
• Vehicles not listed in numerical order
• Vehicle history showing 0 MPH
• Loss of color coding for vehicle status

Feature Comparison

When Each Solution Makes Sense

Choose GPS Trackit When:

1. Real-time GPS is essential: You need minute-by-minute vehicle locations
2. Driver monitoring matters: Speed tracking, harsh braking, route compliance
3. Dashcams are required: Video documentation for accidents and disputes
4. ELD compliance needed: DOT regulations require electronic logging
5. You can accept app limitations: Despite mobile app complaints, core features work

Choose AirTags + AirPinpoint When:

1. Cost is a major factor: 85%+ savings vs. GPS Trackit
2. Tracking equipment, not just vehicles: Trailers, generators, tools, containers
3. Simple location data suffices: Knowing where assets are, not how they're driven
4. Reliability over features: Find My app works consistently
5. Fast deployment needed: No installation appointments or configuration
6. Indoor tracking required: GPS doesn't work inside; AirTags do

The Hybrid Approach

Many fleets optimize by using both technologies:

Use GPS Trackit for:

• Primary vehicles requiring driver monitoring
• Vehicles with ELD compliance requirements
• Situations needing real-time tracking and video

Use AirTags for:

• Trailers and unpowered assets
• Equipment that moves between vehicles
• Backup tracking on high-value assets
• Tools and smaller equipment

This approach provides comprehensive coverage while managing costs.

Transition Considerations

With the Zonar merger, GPS Trackit customers should consider:

1. Product changes: Features may be consolidated or renamed
2. Pricing adjustments: Post-merger pricing often changes
3. Support transitions: Support teams and processes may shift
4. Platform migration: Possible migration to Zonar Ignition platform

If you're evaluating GPS Trackit, ask about:

• How the Zonar merger affects your specific plan
• Timeline for any platform migrations
• Price guarantees during the transition period

Our Recommendation

For most businesses tracking mixed assets (vehicles + equipment):

Start with AirTags and AirPinpoint. The 85%+ cost savings and deployment simplicity make it the logical choice for equipment and non-primary vehicles. Add GPS telematics selectively where you genuinely need real-time tracking and driver monitoring.

For businesses requiring full fleet telematics:

GPS Trackit offers competitive features at mid-market pricing with month-to-month flexibility. Be aware of mobile app limitations and monitor how the Zonar merger affects the product going forward.

For small fleets (under 20 vehicles):

AirTags almost always make more sense. The monthly subscription costs of traditional fleet GPS quickly exceed the value proposition for smaller operations. Get basic tracking working first, add complexity only if truly needed.

The fleet tracking market is expensive and complex by design. AirTags prove you can get effective tracking without enterprise pricing.