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Returnable Asset Management: Track Pallets, Containers & Reusable Packaging

Returnable asset management solutions for pallets, containers, totes, and reusable packaging. Reduce loss, optimize circulation, and track RTIs across your supply chain.

Returnable Asset Management: Track Pallets, Containers & Reusable Packaging

Key Benefits

Pallet and container tracking

Return rate optimization

Loss prevention across supply chain

RFID and GPS integration

Returnable Asset Management

Returnable transport items (RTIs)—pallets, containers, totes, racks—represent billions of dollars in assets that constantly move through supply chains. Returnable asset management ensures these assets come back instead of disappearing.

The Hidden Cost of Returnable Assets

Most companies drastically underestimate RTI losses:

Asset TypeAverage CostTypical Loss RateAnnual Loss (1,000 units)
Wood pallets$15-2515-25%$2,250-6,250
Plastic pallets$40-8010-15%$4,000-12,000
Plastic totes$20-5012-20%$2,400-10,000
Metal containers$200-5008-15%$16,000-75,000
Specialty racks$500-2,0005-10%$25,000-200,000

For a manufacturer with 10,000 RTIs in circulation, losses easily reach $100,000+ annually.

Why RTIs Disappear

1. Customer Retention

Customers use your containers for their own purposes—storage, organization, other shipments. Without tracking, there's no accountability.

2. Damage and Disposal

Damaged RTIs get thrown away instead of returned for repair or proper disposal.

3. Carrier Loss

Shipping carriers misplace, damage, or co-mingle your RTIs with others.

4. Poor Tracking

Without visibility, nobody knows who has what. Assets sit forgotten in warehouse corners.

5. No Consequences

When there's no deposit, charge, or tracking, there's no incentive to return.

Returnable Asset Management Technologies

RFID Tracking

Best for: High-volume, checkpoint-based tracking

ProsCons
Bulk scanning (100s at once)Checkpoint-only visibility
Low per-tag cost ($0.10-2)Limited range
Durable tags availableInfrastructure required
Fast data captureNo real-time location

How it works: RFID readers at dock doors automatically scan all tagged RTIs passing through, updating inventory in real-time.

GPS Tracking

Best for: High-value assets, long-distance movement

ProsCons
Real-time location anywhereHigher per-unit cost
Geofence alertsBattery management
Route visibilityOverkill for low-value items
Theft recovery

How it works: GPS devices on containers report location continuously, enabling real-time tracking across entire supply chains.

Barcode/QR Scanning

Best for: Budget-constrained operations

ProsCons
Lowest costManual scanning required
Simple implementationHuman error prone
Universal compatibilitySlower data capture
No special readersNo automatic tracking

Hybrid Approaches

Many operations combine technologies:

  • RFID for pallets and totes (volume)
  • GPS for specialty racks and high-value containers
  • Barcode as backup and for non-critical items

Key Features of RAM Software

1. Asset Registration

  • Unique identifiers for each RTI
  • Asset type and specifications
  • Purchase date and cost
  • Expected lifespan

2. Movement Tracking

  • Outbound shipments by customer
  • Return receipts
  • Transfer between locations
  • Time at each location

3. Customer Accountability

  • Assets assigned to customers
  • Aging reports (days out)
  • Return rate by customer
  • Deposit/charge management

4. Inventory Visibility

  • Current location of all assets
  • Assets in transit
  • Assets at customer sites
  • Available for shipment

5. Analytics & Reporting

  • Loss rates by customer/route
  • Circulation velocity
  • Utilization metrics
  • Cost analysis

Implementation Approaches

Basic: Deposit System

Charge customers for RTIs, refund on return.

AspectDetails
InvestmentLow (software only)
TrackingManual or barcode
EffectivenessModerate
Best forB2B with regular customers

Intermediate: RFID Infrastructure

Install readers at key checkpoints.

AspectDetails
Investment$10,000-50,000+
TrackingAutomatic at checkpoints
EffectivenessHigh
Best forHigh-volume operations

Advanced: Full IoT Tracking

GPS/cellular tracking on assets.

AspectDetails
Investment$50-200 per asset
TrackingReal-time, anywhere
EffectivenessHighest
Best forHigh-value, long-distance

Best Practices

1. Know Your Baseline

Before improving, measure current state:

  • How many RTIs do you own?
  • Where are they right now?
  • What's your actual loss rate?
  • Which customers are worst?

2. Start with High-Value

Track expensive assets first:

  • Specialty containers
  • Custom racks
  • Heavy-duty items
  • Long-lifespan assets

ROI is clearest here.

3. Create Accountability

Assign responsibility:

  • Track by customer
  • Report aging regularly
  • Charge for overdue/lost
  • Share data with customers

4. Standardize Processes

Consistent handling:

  • Check-out procedures
  • Return inspection
  • Repair workflow
  • Disposal criteria

5. Integrate Systems

Connect RAM to:

  • ERP/WMS
  • Customer systems
  • Carrier tracking
  • Financial systems

GPS Tracking for High-Value RTIs

For containers worth $200+, GPS tracking makes financial sense:

When GPS Beats RFID

ScenarioRFIDGPS
Within your facilities
At known customer sites
In transit (carrier)
Customer's customer
Lost/stolen
Real-time alerts

AirPinpoint for Returnable Assets

Track containers anywhere using Apple's Find My network:

  • No cellular plans required
  • Multi-year battery life
  • Works anywhere iPhones are
  • Geofence alerts for unauthorized movement

ROI Calculation

For 5,000 returnable containers ($100 average value):

Current State:

  • 15% annual loss rate: 750 containers
  • Replacement cost: $75,000/year
  • Admin time tracking manually: $10,000/year
  • Customer disputes: $5,000/year

With Returnable Asset Management:

  • 3% loss rate: 150 containers
  • Replacement cost: $15,000/year
  • Admin time: $3,000/year
  • Customer disputes: $500/year

Annual Savings: $71,500 Implementation Cost: $20,000-40,000 Payback: 4-7 months

Getting Started

  1. Inventory audit: Count and document all RTIs
  2. Loss analysis: Calculate current loss rate and cost
  3. Technology selection: Match to asset value and volume
  4. Pilot program: Start with one asset type or route
  5. Scale deployment: Expand based on pilot results
  6. Continuous improvement: Optimize based on data

Returnable asset management isn't sexy, but it's high-ROI. Every container that comes back is money saved—and one less asset to buy.

How Our Technology Works

AirPinpoint uses Apple AirTags via the FindMy network to provide reliable asset tracking without the need for cellular connections.Learn more about how AirTags work →

AirPinpoint Tracking Device

Bluetooth Low Energy

Uses minimal power while maintaining reliable connections to nearby devices in the network.

Long Battery Life

Designed for up to 7+ years of battery life, making it ideal for long-term asset tracking.

Apple FindMy Network

Leverages a vast network of billions of connected Apple devices to locate your assets anywhere.

Precision Location

Get accurate location data and movement history for all your tracked assets.

"Returnable asset management cut our pallet losses from 18% to under 3%. We're saving $200,000 annually in replacement costs alone."

Feature
Our SolutionOur Solution
Geotab GO
Rooster Tag
LandAirSea 54
Samsara Asset Tag
Samsara GPS Tracker
Size31x31 mm111x71x29.5 mm50.8 mm x 19.1 mm~57.8x24 mm~63.5x25.4 mm~108x86x25 mm
Battery Life3-7+ years (live tracking)3 years (1 update/day), 2 weeks (live)Up to 5 years1-3 weeks4 years3 years (2 updates per day), 2 weeks (live)
TechnologyAirTagGPSBluetoothGPSBluetoothGPS (not live)
CoverageWorldwideWorldwideUp to 0.5 miGlobalGateway-dependentWorldwide
DurabilityRugged, waterproofRuggedRuggedizedIP67 waterproofUltra ruggedIP67 waterproof
Gateway RequiredNoNoYesNoYesNo
* Comparison based on publicly available information as of 1/8/2026

Frequently Asked Questions

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