AirTags vs Hilti ON!Track: $30 Tags and Quote-Only Software
The Core Problem with Hilti ON!Track
You cannot find out what ON!Track costs without talking to a Hilti sales rep. The software tiers that matter (Lite, Pro, Enterprise) are priced by quote only. What Hilti does publish is the hardware: the AI T320 Bluetooth smart tag lists at $600 per 20-pack, which is $30 per tag, and a single tag carries a list price of $1,200, a number clearly designed to force box purchases. Every one of those tags is dead weight without an active subscription; Hilti's own product page says the tags are "only available with an active subscription."
Stack that against the second problem: ON!Track has no GPS. Reviewers on SelectHub cite the lack of GPS tracking as the system's key missing feature. Location data comes from barcode scans and from Bluetooth tags that broadcast up to 30 m (100 ft) to Hilti gateways. Outside that bubble, you see where a tool was, not where it is.
ON!Track Actual Pricing: What Public Listings Show
Hilti gates company pricing behind a sales process, so we compiled what is publicly verifiable as of June 2026.
| Item | Price | Source |
|---|---|---|
| ON!Track software (Lite/Pro/Enterprise) | Quote only; GetApp lists entry pricing from $1/month per asset | Capterra, GetApp |
| ON!Track Connect and Ready tiers | Free, but built around Hilti fleet tools | Hilti help center |
| AI T320 Bluetooth smart tag, 20-pack | $600 ($30 per tag) | Hilti USA store |
| AI T320 Bluetooth smart tag, single | $1,200 list | Hilti USA store |
| AI T380 smart tags, used 20-packs | $178 to $285 on the secondary market | eBay listings |
| AI G125 inventory scanner / gateways | Price hidden behind Hilti account login | Hilti USA store |
| Implementation and onboarding | Not published; reviewers report "expensive upfront implementation costs" | Capterra reviews |
Two details worth noting. First, the volume of used 20-packs selling on eBay at 70 percent below list suggests companies are exiting the system with surplus tags. Second, third-party estimate ranges of $10 to $100 per month for the software exist precisely because Hilti will not publish a number.
Airpinpoint pricing, for contrast
Every number is public and there is no quote process:
| Item | Price |
|---|---|
| AirTag hardware | $29 each, $24.75 each in 4-packs, one-time |
| Airpinpoint Business | $11.99 per device per month |
| Airpinpoint Enterprise | $14.99 per device per month |
| Contract | None, cancel any month |
| Implementation fee | None, self-deploy in an afternoon |
For 25 tools: roughly $619 in AirTags plus $299.75 per month. You can price your entire deployment from this page in under a minute. With ON!Track, the published parts alone for 25 tools are $1,200 in tags (two 20-pack boxes), and the software, gateways, and implementation are all "call us."
We will be straight about the trade: if Hilti quotes you near GetApp's $1 per asset per month entry price, ON!Track's monthly software cost can come in below Airpinpoint's. What you give up is live location (no GPS, no Find My), pricing transparency, and a no-contract exit. Capterra's value-for-money score of 3.9/5 suggests real quotes land well above the entry price.
How Each System Actually Works
Hilti ON!Track
- You attach barcode labels, RFID tags, or AI-series Bluetooth tags to tools.
- Workers scan tools in and out at warehouses and job sites with the ON!Track 3 app or handheld scanners.
- Bluetooth tags also report automatically when they pass within about 100 ft of a Hilti gateway (fixed, vehicle-mounted, or a phone running the app).
- The system records custody: who has what, and where it was last seen.
The limitation: between scans and gateway contacts, ON!Track shows the last recorded location. A tool that walks off a site shows the site, not the truck it left in.
AirTags + Airpinpoint
- You attach an AirTag to the asset.
- Any of Apple's 2.5 billion+ Find My devices that passes nearby detects it automatically and anonymously.
- Location updates flow in continuously with no scanning workflow and no gateways to buy or power.
- Airpinpoint adds the business layer Apple does not: a web dashboard, team access, location history, polygon geofencing, webhooks, and a REST API.
Feature Comparison
| Feature | AirTags + Airpinpoint | Hilti ON!Track |
|---|---|---|
| Software pricing | Public: $11.99/device/mo | Quote only (Lite/Pro/Enterprise) |
| Tag hardware | $29 ($24.75 in 4-packs) | $30/tag in $600 20-packs |
| Contract | None | Subscription required for tags to function |
| Implementation fee | None | Not published; reviewers report expensive onboarding |
| Location method | Passive, via 2.5B+ Find My devices | Manual scans + BLE gateways (~100 ft) |
| GPS / wide-area location | Yes, anywhere iPhones exist | No GPS (reviewer-cited gap) |
| Theft recovery | Strong (updates off-site) | Weak (last scan only) |
| Metal tool compatibility | Unaffected | RFID reads degrade on metal |
| Check-in/check-out custody | Basic assignment | Built-in, mature |
| Maintenance and calibration records | No | Yes |
| Integrations | Webhooks + REST API | ON!Track Unite API (Procore, Trackunit, Fieldwire) |
| Mobile app rating | n/a (web dashboard) | 4.2/5, 178 ratings |
| Setup time | Hours | Reviewers report weeks, with paid implementation |
Where ON!Track Genuinely Wins
ON!Track is a real enterprise asset-management system, and for some buyers it is the right call.
Custody and accountability. Check-in/check-out workflows, transfer histories, and per-worker responsibility are built in and mature. AirTags tell you where a tool is; ON!Track tells you who signed for it.
Maintenance, calibration, and compliance. Service schedules, certification tracking, and audit documentation are core features. Airpinpoint does not do calibration records.
The Hilti fleet program. If most of your tools are Hilti fleet tools, the free Connect and Ready tiers give you registration, warranty, and repair visibility with zero software cost. That bundle is genuinely hard to beat for a Hilti-standardized shop.
Support. Capterra reviewers rate Hilti's customer service 4.6/5, and praise for responsive support is consistent across review platforms.
Integrations. The ON!Track Unite API connects to Procore, Trackunit, and Fieldwire, which matters for large GCs with established software stacks.
What Reviewers Say
Ratings as of June 2026:
| Platform | Rating | Sample |
|---|---|---|
| Capterra | 4.4/5 overall, 3.9/5 value-for-money | 54 reviews |
| SelectHub aggregate | 88% satisfaction | 163 reviews across 4 sites |
| App Store (ON!Track 3) | 4.2/5 | 178 ratings |
The recurring complaint patterns, with sources:
- Slow bulk operations. A construction project estimator on Capterra reported transfers maxing out at 6 assets per hour against an inventory of thousands.
- App instability. App Store reviews from 2024 and 2025 describe frequent crashes, forced re-logins, and a mid-2025 update that left barcode scans returning "unregistered" for every item.
- Implementation cost and time. Multiple Capterra reviewers, including an operations manager and a purchasing manager, report implementation that cost more and ran longer than quoted.
- RFID on metal. Reviewers report tags reading poorly on metal surfaces and barcode labels coming off in field conditions.
- Data lock-in friction. Service entries cannot be edited or deleted once saved, and reviewers describe inventory counts that need manual correction after unreliable transfers.
To be fair, the same reviewers consistently praise multi-site visibility, accountability, and Hilti's support team. The complaints cluster around speed, the mobile app, and cost, not around whether the inventory database works.
Which Should You Choose?
Large GC standardized on Hilti fleet tools. ON!Track. The free Ready tier plus fleet integration plus repair workflows is a package nobody else offers for Hilti-heavy fleets. Add AirTags only on theft-prone assets that leave gateway coverage.
Mixed-brand contractor (most shops). AirTags + Airpinpoint. You get live location on every brand of tool for a price you can compute without a sales call, and no contract if it does not work out.
Theft recovery priority. AirTags, decisively. Thieves do not scan tools, and stolen equipment leaves gateway range immediately. An AirTag keeps reporting through every iPhone it passes. ON!Track will show you the job site it was stolen from.
Compliance-driven operations (calibration, certifications, audits). ON!Track, or run both: ON!Track as the system of record, AirTags on the assets you actually need to find.
Small crews under 50 tools. AirTags + Airpinpoint. ON!Track's quote process, implementation services, and $600 tag boxes are scaled for enterprises. You can deploy 25 AirTags before a Hilti rep returns your call.
Our Recommendation
The decision comes down to one question: do you need an inventory ledger or a location system?
ON!Track is an inventory ledger with short-range tagging attached. It answers "what do we own, who has it, and is it serviced," and for Hilti fleet customers it answers those questions cheaply. It does not answer "where is it right now," because there is no GPS and its Bluetooth tags reach about 100 feet.
AirTags with Airpinpoint answer the location question directly, with published pricing ($29 hardware, $11.99/device/month, no contract) instead of a quote pipeline that reviewers score 3.9/5 on value. Most contractors discover which question matters the day a $4,000 tool goes missing, and on that day the last scan from two weeks ago is not an answer.
Our Solution
