Custom AirTags for Business: Branded Tracking Hardware at Scale
Businesses searching for "custom AirTags" usually want one of two things: Apple AirTags with their logo printed on them, or purpose-built tracking tags designed for commercial use. These are very different products with very different capabilities.
Custom AirTags vs. Custom Tracking Beacons
| Feature | Branded Apple AirTag | AirPinpoint Custom Beacon |
|---|---|---|
| Battery life | ~1 year (CR2032) | 7+ years (custom cell) |
| Devices per account | 32 (Apple ID limit) | Unlimited |
| Branding options | Laser engraving on back | Logo, color, form factor |
| Form factors | Round disc only | Coin, adhesive, rugged, custom |
| Unit cost (bulk) | $25-29 each | $15-25 each |
| Dashboard | Apple Find My app | Business dashboard with teams |
| API access | None | REST API + Zapier |
| Water resistance | IP67 | IP67+ (rugged options available) |
Companies like iPromo and Memory Suppliers will laser-engrave your logo on retail AirTags for $25-35 each. That works for promotional giveaways. It doesn't work for tracking 200 trailers — you'd hit Apple's 32-device limit after one site, replace batteries every year, and have no team dashboard.
What AirPinpoint Actually Manufactures
AirPinpoint builds custom NRF52810 Bluetooth beacons that operate on Apple's Find My network. Same detection infrastructure as AirTags — 2 billion+ Apple devices relaying encrypted locations — but with hardware engineered for commercial deployment.
The hardware difference:
- NRF52810 chipset — Nordic Semiconductor's BLE SoC, purpose-built for low-power beacons
- Custom battery architecture — 7+ year lifespan, not the 1-year CR2032 in consumer AirTags
- Industrial mounting — adhesive, bolt-on, magnetic, and custom enclosure options
- Bulk provisioning — beacons arrive pre-configured and ready to associate with your org
This isn't "AirTags with a sticker." It's tracking hardware built from the component level for fleet and asset management.
Use Cases for Custom-Branded Beacons
Equipment Rental Companies
Brand every piece of rental equipment with your logo. When customers see your tracking tag, it reinforces your brand and deters theft. Track utilization across rental locations without per-device fees.
Construction Fleet Operators
Deploy across job sites, tool cribs, trailers, and heavy equipment. Rugged enclosures survive outdoor conditions. Team members see real-time asset locations through the shared dashboard — no personal Apple IDs needed.
Logistics and Supply Chain
Track containers, pallets, and high-value shipments. Adhesive-mount beacons attach to packaging without tools. API integration feeds location data directly into your WMS or ERP.
Franchise and Multi-Location Businesses
Custom-branded tags create brand consistency across locations. Each franchise sees its own assets; corporate sees everything. One organization plan covers the entire network.
Pricing: Custom Beacons vs. Alternatives
| Solution | Per-Unit Cost | Monthly Cost | 100-Asset 3-Year Total |
|---|---|---|---|
| Branded Apple AirTags | $29 | $0 (but 32 limit) | Not viable at scale |
| GPS trackers (avg) | $30-80 | $10-25/device | $39,000-93,000 |
| BLE enterprise (Kontakt, Estimote) | $15-40 | $3-8/device | $12,600-32,400 |
| AirPinpoint custom beacons | $15-25 | $11.99-14.99/org | $1,644-2,699 |
The cost difference at scale is not incremental — it's an order of magnitude. AirPinpoint charges per organization, not per device. Adding your 50th beacon costs the same as adding your 500th.
The Branding Process
- Consultation — We discuss your use case, volume, form factor needs, and branding requirements
- Design proof — Logo placement, color options, and enclosure selection for your approval
- Manufacturing — Beacons built and provisioned with your organization credentials
- Deployment kit — Hardware ships with mounting accessories and setup documentation
- Dashboard setup — Your team gets access to manage, monitor, and integrate via API
Turnaround for standard branded orders (50+ units) is typically 2-3 weeks. Custom form factors take longer depending on tooling requirements.
Why Not Just Use Retail AirTags?
Three reasons businesses outgrow consumer AirTags:
-
The 32-device limit — Apple caps Find My items per Apple ID. At 33 assets, you need a second personal account. At 100, you're managing three accounts through the Find My app with no team access.
-
Battery replacement at scale — Swapping CR2032 batteries across 200 devices every 10-12 months is a logistics project. AirPinpoint beacons last 7+ years.
-
No business features — Find My has no team sharing, no geofence alerts, no API, no location history export, and no dashboard. AirPinpoint provides all of these.
Why AirPinpoint Is Different
We don't resell Apple AirTags. We manufacture Bluetooth beacons on the same Apple Find My network with commercial-grade hardware, 7-year batteries, unlimited device management, and your branding built in. The network coverage is identical — 2 billion devices — but the hardware and software are built for business.
Our 12-Month Minimum (Because We Know It Works)
We require a 12-month minimum. The product is purpose-built, the rollout is fast, and the outcomes are clear. If you want short-term trials, most teams start with a small pilot scope inside the 12-month plan.
Our Solution