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AirTags vs Raken: Construction Field Software Comparison 2025

Compare Apple AirTags with Raken construction software. Daily reporting and field documentation vs automatic asset tracking—which solution fits your construction needs?

AirTags vs Raken: Construction Field Software Comparison 2025

Key Benefits

Raken pricing starts at $12-46/user/month based on plan tier

Raken is field documentation software—daily reports, time cards, photos

Raken equipment logging records usage, not automatic location tracking

AirTags track asset location automatically without manual input

Raken acquired by Sverica Capital in September 2025

AirTags vs Raken: Construction Field Software Comparison 2025

Understanding What You're Comparing

This comparison requires an important clarification:

Raken is field documentation software designed for construction crews. It handles daily reports, time tracking, photo documentation, safety checklists, and equipment usage logging. Raken helps you document what happens on the jobsite.

Apple AirTags are location trackers. Attach one to equipment, and it reports location automatically via Apple's Find My network. No documentation, no time tracking—just "where is this thing?"

These aren't competing products. Raken documents field activities; AirTags find equipment. Many construction companies use both.

Company Background

FactDetail
Founded2012
HeadquartersCarlsbad, California
FoundersKevin McKee (CTO), Kyle Slager (CEO)
Revenue$21.8M (2024)
Customers4,000+
Total Funding$22.7M
Key InvestorsSverica Capital, Eniac Ventures, Rincon Venture Partners
AcquisitionAcquired by Sverica Capital (September 2025)

Raken was born from a common construction problem: the disconnect between field and office. The founders surveyed hundreds of construction companies struggling to share real-time progress updates and built a mobile-first solution for field documentation.

How Each System Works

Raken

  1. Daily Reports: Field crews document work completed, weather, crew count, notes
  2. Time Tracking: Workers clock in/out via mobile app with GPS verification
  3. Photo Documentation: Capture jobsite photos with timestamps and watermarks
  4. Equipment Logging: Record equipment usage, hours, maintenance needs
  5. Safety Checklists: Complete inspections and toolbox talks digitally

Result: Complete documentation of field activities, automatically compiled into PDF reports

AirTags

  1. Attach: Secure AirTag to equipment
  2. Track: Location updates automatically via Find My network
  3. Find: Locate equipment anytime without manual input

Result: Know where equipment is without anyone logging anything

Pricing Comparison

Raken Costs

PlanMonthly CostKey Features
Basic$12/user (annual) or $15 (monthly)Daily reports, time cards, photos, offline mode
Professional~$25-30/user+ Safety checklists, integrations, up to 30 users
Performance~$46/user+ Unlimited users, custom branding, API access, CSM

Key considerations:

  • Per-user pricing scales with team size
  • Most value for companies with many field workers
  • Free trial available
  • Equipment logging included but not automatic tracking

AirTags + AirPinpoint Costs

ComponentCost
AirTags$29 each (one-time)
User licensingNot per-user
Platform~$100-200/month total
Per-Asset Monthly~$2-4/asset

25-User Team with 50 Assets (3 Years)

Raken Professional:

  • Platform: 25 × $25 × 36 = $22,500
  • No equipment location tracking included
  • Total: ~$22,500 (documentation only)

AirTags + AirPinpoint:

  • Hardware: 50 × $29 = $1,450
  • Platform: $150 × 36 = $5,400
  • Batteries: ~$250
  • Total: ~$7,100 (location tracking only)

Combined Approach:

  • Raken: $22,500 (for field documentation)
  • AirTags: $7,100 (for equipment location)
  • Total: ~$29,600 (complete visibility)

The question isn't which to choose—it's whether you need documentation, location tracking, or both.

What Raken Does Well

Daily Reporting Excellence

Raken's core strength is streamlining field documentation:

  • Mobile-first design: Built for crews in the field, not office workers
  • Offline mode: Cache data for the last 5 projects when connectivity fails
  • Auto-compiled PDFs: Reports generate automatically with your branding
  • Weather integration: Automatically logs weather conditions
  • Photo watermarks: Add timestamps, GPS coordinates, company logo to all photos

Time Tracking

Raken provides robust time management:

  • Digital time cards: Eliminate paper and manual entry
  • GPS verification: Capture coordinates at clock in/out
  • Crew management: Clock entire crews with one action
  • Cost code allocation: Track labor by category
  • AI photo ID: Prevent buddy punching with photo verification

Safety and Quality

Construction-specific compliance features:

  • Toolbox talks: Digital safety meeting documentation
  • Safety checklists: Custom inspection forms
  • Incident reporting: Document accidents and near-misses
  • OSHA compliance: Pre-built safety templates

Equipment Management (Logging, Not Tracking)

Raken's 2024 equipment expansion provides:

  • Usage logging: Record equipment hours, mileage, fuel
  • Maintenance scheduling: Track service needs and history
  • Project assignment: Know which project equipment is assigned to
  • Condition documentation: Log deficiencies and repairs
  • Reporting: Equipment usage reports by project

Important distinction: This is equipment logging, not location tracking. Raken knows what equipment is assigned where based on user input—it doesn't know where equipment physically is right now.

Integrations

Raken connects with construction software ecosystem:

  • Project Management: Procore, Autodesk BIM 360, PlanGrid
  • Accounting: QuickBooks, Sage 300, Viewpoint Vista
  • ERP: CMiC, Foundation, Spectrum
  • Collaboration: Bluebeam

Raken Limitations

No Automatic Equipment Location

This is the fundamental distinction:

  • Equipment location in Raken is based on manual logs
  • If no one logs equipment activity, Raken has no location data
  • "Last known location" is where someone last documented it
  • Equipment can be moved without Raken knowing

For "where is the excavator right now?", Raken requires asking humans, not checking software.

Mobile App Issues

User reviews consistently mention:

  • Unexpected app reboots and crashes
  • Slow loading times, especially on Android
  • "Long slow loading, resets itself"
  • Some features work better on iOS than Android

Limited Mobile Administration

  • Adding new employees requires desktop
  • Some admin tasks can't be done from the field
  • "Should be able to adjust options from phone"

No Geofencing

Unlike some competitors:

  • Can't restrict clock-ins to job site boundaries
  • Workers can clock in from anywhere
  • No alerts when workers leave designated areas

Integration Challenges

Some users report:

  • "Coders are absolutely inexperienced in construction cost coding"
  • Accounting integrations require back-and-forth with support
  • Sales promises vs. delivery gaps on custom integrations

Report Access

  • Reports must be emailed rather than viewed directly
  • Can't always export to Excel
  • Some reporting limitations noted

Feature Comparison

FeatureRakenApple AirTags
Primary PurposeField documentationLocation tracking
Daily ReportsYes (core feature)No
Time TrackingYes (with GPS verification)No
Photo DocumentationYes (with watermarks)No
Safety ChecklistsYesNo
Equipment Usage LoggingYesNo
Automatic Location TrackingNoYes
Real-Time Equipment LocationNoYes (crowd-sourced)
Pricing ModelPer-userPer-asset (hardware)
Setup TimeHours (configuration)Minutes
Mobile App RequiredYesYes (Find My)
Works OfflineYes (limited)Yes (stores location)

When to Choose Each Solution

Choose Raken When:

  1. Daily documentation is the priority: You need to prove what happened on the jobsite
  2. Time tracking is essential: Accurate labor hours matter for payroll and billing
  3. Safety compliance required: OSHA documentation and toolbox talks needed
  4. Photo evidence important: Need timestamped, branded jobsite photos
  5. Project coordination complex: Multiple crews across multiple projects
  6. Integrations needed: Already using Procore, Sage, or other construction software

Choose AirTags When:

  1. Equipment location is the priority: "Where is it?" is the main question
  2. Assets move between sites: Equipment travels without assigned users
  3. Theft prevention matters: Want to recover stolen equipment
  4. No one will log reliably: Field crews won't consistently document equipment
  5. Quick deployment needed: Need tracking today, not after configuration
  6. Budget is asset-focused: Cost per equipment makes more sense than cost per user

The Combined Approach

Most construction companies benefit from using both:

Use Raken for:

  • Daily reports to clients and supervisors
  • Time tracking and payroll
  • Photo documentation for disputes and records
  • Safety checklists and compliance
  • Equipment usage and maintenance logs

Use AirTags for:

  • Knowing where equipment actually is
  • Finding equipment that's been moved
  • Tracking assets between job sites
  • High-value equipment anti-theft
  • Backup location for critical assets

This combination provides complete visibility: Raken documents what's happening; AirTags show where things are.

Raken vs. Other Construction Software

PlatformPrimary FocusEquipment TrackingStarting Price
RakenDaily reports, time trackingUsage logging only$12/user/month
ProcoreFull project managementVia integrations$375+/month
BuildertrendResidential PM + client portalLimited$499/month
HCSSHeavy civil + telematicsYes (OEM integration)$11/device/month
TennaEquipment trackingYes (GPS hardware)$35-60/asset/month
AirTagsLocation trackingYes (automatic)$29 one-time

Raken competes in the field documentation space, not equipment tracking. For automatic location tracking, purpose-built solutions like AirTags or Tenna are needed.

Our Recommendation

For field documentation: Raken delivers strong value. If daily reports, time tracking, and photo documentation are your primary needs, Raken's mobile-first design makes field crews more efficient. The $12/user starting price is competitive for the feature set.

For equipment location: Raken won't help. Equipment management in Raken is usage logging—it tracks what equipment did, not where equipment is. Manual logs are only as current as your last entry.

For complete construction visibility: Use both. Raken provides the documentation trail that clients and supervisors need. AirTags provide the real-time equipment location that prevents losses and saves search time. They solve different problems at different price points.

The key question: Do you need to document what's happening or find where things are? Raken excels at documentation. AirTags excel at location. Most construction operations need both capabilities, making these complementary tools rather than alternatives.

How Our Technology Works

AirPinpoint uses Apple AirTags via the FindMy network to provide reliable asset tracking without the need for cellular connections.Learn more about how AirTags work →

AirPinpoint Tracking Device

Bluetooth Low Energy

Uses minimal power while maintaining reliable connections to nearby devices in the network.

Long Battery Life

Designed for up to 7+ years of battery life, making it ideal for long-term asset tracking.

Apple FindMy Network

Leverages a vast network of billions of connected Apple devices to locate your assets anywhere.

Precision Location

Get accurate location data and movement history for all your tracked assets.

"We use Raken for our daily reports and it's great for that. But when a generator went missing, Raken couldn't tell us where it was—only that someone logged it 3 days ago. We added AirTags to high-value equipment. Now Raken handles documentation while AirTags handle 'where is it?' Different jobs, different tools."

Feature
Our SolutionOur Solution
Geotab GO
Rooster Tag
LandAirSea 54
Samsara Asset Tag
Samsara GPS Tracker
Size31x31 mm111x71x29.5 mm50.8 mm x 19.1 mm~57.8x24 mm~63.5x25.4 mm~108x86x25 mm
Battery Life3-7+ years (live tracking)3 years (1 update/day), 2 weeks (live)Up to 5 years1-3 weeks4 years3 years (2 updates per day), 2 weeks (live)
TechnologyAirTagGPSBluetoothGPSBluetoothGPS (not live)
CoverageWorldwideWorldwideUp to 0.5 miGlobalGateway-dependentWorldwide
DurabilityRugged, waterproofRuggedRuggedizedIP67 waterproofUltra ruggedIP67 waterproof
Gateway RequiredNoNoYesNoYesNo
* Comparison based on publicly available information as of 2/2/2026

Frequently Asked Questions

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